Design - If you love H&M's style-on-a-budget clothing then you probably can't wait for this!



This month will see H&M's highstreet fashion cross over to our homes as the Swedish brand is launching its first range of homeware.

"This is a very exciting concept that takes H&M's expertise in fashion and textiles and applies it to the home," says Maria Lindblom, head of H&M Home.

The new range will be available later this month in Sweden, Norway, Denmark, Finland, Germany, Austria and the Netherlands, with other countries to follow soon, and will exclusively be available online and through a directional mail order catalogue.

The range will be divided according to the different rooms of the home, so will appeal to a wide range of people, from those wanting to quickly update their bathroom with some plush towels to those looking to refresh the bedroom with crisp linen and blankets. They will also be able to create a new look in the living room with some cushions and curtains, or rethink the kitchen or dining space with a wide selection of tea towels, table linen and napkins.

"Simplicity and how easy it is to shop is key," says Evelina Kravaev Söderberg, H&M Home's head of design. "We want to show people that it doesn't have to be expensive or dramatic to change your home"


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