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Relatively new to the men's skincare market, serums have long been the grooming industry's best-kept secret. Unless you were having a facial it was unlikely you'd come across them... until now.
Like a liquid multi-vitamin for the skin, serums contain smaller molecules than a moisturiser meaning the highly concentrated ingredients can penetrate the skin deeper. Perfect for guys in their thirties and beyond, the effect on fine lines and dull complexions is dramatic and immediate. You might have to splash a little more cash on these miracle workers but trust us, when your mates start commenting on your radiant, youthful skin you'll be thanking us!
Top 10 Skin Serums
Ole Henriksen Truth Serum Collagen Booster £40
This great skin booster is infused with a high-powered vitamin C complex to help smooth out lines and wrinkles, whilst antioxidants and moisture-binding ingredients hydrate and keep your skin nourished and protected. www.olehenriksen.com
Skin Doctors Potent C+ Vitamin C Serum £23.95
Jam-packed with ingredients, this potent serum sloughs off dead skin cells and plumps the skin whilst Vitamin C and E and green tea extract help prevent further damage. www.skindoctors.co.uk
No.7 Protect & Perfect Anti-Ageing Serum £18.50
The scientific paper that was published on the effects of the Protect & Perfect range made headlines and lead to waiting lists being set up in Boots stores all over the UK for the simple reason that it actually works (and doesn't cost the earth). www.boots.com
Dr Sebagh Serum Repair £57
This award-winning intensive formula immediately tightens, lifts and plumps the skin by boosting collagen levels. It can be used under your regular moisturiser but is also great as a post-shave healer. www.drsebagh.com
Kiehl's Powerful-Strength Line-Reducing Concentrate £52
Formulated with a high concentration of 10.5% pure Vitamin C, this treatment has a significant and progressive effect on facial lines and wrinkles as well as noticeably improving the skin's texture and radiance. www.kiehls.co.uk
Anthony Logistics Vitamin C Facial Serum £40
Vitamin C helps skin look smoother and firmer, grape seed extract rejuvenates whilst cucumber extract soothes. www.mankind.co.uk
Jo Malone Protein Skin Serum £55
Pure proteins and antioxidants work together to improve the texture of the skin, softening fine lines and working to restore a healthy, dewy complexion. www.jomalone.co.uk
Aveda Tourmaline Charged Radiance Fluid £32
The energising mineral tourmaline and potent antioxidants help jump-start a healthy glow by smoothing away dull skin and reducing the appearance of pores, lines and wrinkles, resulting in a brighter, smoother complexion. www.aveda.co.uk
Giorgio Armani Skin Minerals Fortifying Serum £30
Volcanic rocks are the inspiration behind the energy charged minerals in the Armani Skin Minerals range. Used daily, the exclusive formula intensely moisturises and helps protect against the effects of shaving. www.giorgioarmanibeauty.co.uk
Cellex-C High Potency Serum £75
'Regular use will help make your skin look five to ten years younger'. A bold claim but Cellex-C has the science to back it up in a product that works with your skin to encourage a firmer, more youthful complexion. www.celex-c.com
