Twenty years ago, this picture caused a lot of trouble.

The agonizing, heartbreaking image appeared in LIFE magazine, taken by then-journalism graduate student Therese Frare. Then, in 1992, it appeared in a shocking ad for Benetton, a company that at the time routinely pushed emotional buttons with their progressive imagery, using advertising as a form of corporate activism.

That's when it all really hit the fan. People on the right and the left freaked out, claiming it mocked Christianity, mocked people with AIDS, was exploiting the family, was being cynically used to sell colorful casual separates. You name it, someone was angry about it.

Of course, the family and the dying man himself, an activist named David Kirby, were aware of their participation and very willing to become the public face of a disease that had been shrouded in shame.

Whether you remember the controversy or you're too young to have been aware of it at the time, check out this link to Frare's other never-before-published photographs from that moment.